A few years ago, many brands treated marketing claims just as creative elements of sales communication. Today the situation is completely different. Regulations (EC) No 1223\/2009 of the European Parliament and of the Council of 30 November 2009 on cosmetic products and Commission Regulation (EU) No 655\/2013 of 10 July 2013 laying down common criteria for the justification of claims used in relation to cosmetic products explicitly state that any claim regarding the effectiveness of cosmetics must be supported by adequate and verifiable evidence. In the Republic of Serbia, this area is regulated by the Regulation on cosmetic products (“Official Gazette of RS”, no. 60\/2019, 47\/2022, 21\/2023 and 25\/2026).This means that a manufacturer cannot use a message that suggests a particular mechanism of action or cosmetic benefit without having a complete dossier confirming its validity. This is exactly where the role of application and instrumental testing begins. The consumer’s perception is not consistent: while in certain situations the marketing claim about the product’s effectiveness may be accepted based on the communication itself, in other situations it may require concrete, objective and scientifically based evidence that confirms its credibility.<\/p>\n\n\n
![\"\"](\"https:\/\/splaboratorija.rs\/wp-content\/uploads\/2026\/08\/image-3.png\")
<\/figure>\n<\/div>\n\n\nWhy standard laboratory safety testing is not enough?<\/strong><\/strong><\/h2>\n\n\n\nThis represents one of the aspects of the development of cosmetic products that is most often subject to misinterpretation and insufficient understanding. A manufacturer may have a perfectly designed cream or lotion formula and excellent test results for microbiological safety, stability or package compatibility. The product can be fully legal and safe for human skin. However, all this still does not represent a basis for making specific marketing claims. Why?<\/p>\n\n\n\n
Because ensuring the safety of a product and confirming its actual effectiveness are two completely different branches of cosmetic science.<\/p>\n\n\n\n
Standard laboratory tests answer questions such as:<\/p>\n\n\n\n
\u2022 is the cosmetic formulation stable over time?<\/p>\n\n\n\n
\u2022 does the chemical composition remain consistent under different conditions?<\/p>\n\n\n\n
\u2022 does the product meet basic safety requirements regarding surfactant levels or lipid stability?<\/p>\n\n\n\n
\u2022 is it microbiologically correct?<\/p>\n\n\n\n
In contrast to this, application tests and instrumental tests are aimed at evaluating the behavior and effectiveness of the cosmetic product in the conditions of its local application, while also examining the subjective perception and user experience of the end consumer. Therefore, the satisfactory structural and physicochemical characteristics of the formulation alone are not sufficient to support specific claims about its effect on the skin. Adequate, objective and scientifically based data are necessary for claims related to the reduction of the visibility of wrinkles, soothing effect or improvement of skin barrier function.<\/p>\n\n\n
\n![\"\"](\"https:\/\/splaboratorija.rs\/wp-content\/uploads\/2026\/08\/image-9.png\")
<\/figure>\n<\/div>\n\n\nWhat do application tests really reveal?<\/strong><\/strong><\/h2>\n\n\n\nA well-designed application study is a structured process based on strict methodology, standardized conditions of use and expertly prepared questionnaires.<\/p>\n\n\n\n
During this process, the subject receives skin care products to use at home with detailed instructions regarding the frequency of product application and the duration of the test. Upon completion, they evaluate the product based on specific questions that target the manufacturer’s intended claims.<\/p>\n\n\n\n
This step is crucial because application studies evaluate the performance, organoleptic and sensory properties of cosmetic formulations, such as:<\/p>\n\n\n\n
\u2022 consistency and texture<\/p>\n\n\n\n
\u2022 odor profile and the presence of any odor allergens<\/p>\n\n\n\n
\u2022 ease of local application and speed of absorption<\/p>\n\n\n\n
\u2022 the immediate feeling it leaves on the skin and hair.<\/p>\n\n\n\n
This makes it possible to see aspects that cannot be obtained only on the basis of the data specified in the technical data sheet of the raw material. Sometimes the formula performs exceptionally well during instrumental analysis, but users reject it because, for example, it leaves a greasy film. On the other hand, a cosmetic product may offer an amazing sensory experience, but not bring measurable improvements in skin parameters. The combination of instrumental technique and application tests gives formulators a realistic view of the product.<\/p>\n\n\n
\n![\"\"](\"https:\/\/splaboratorija.rs\/wp-content\/uploads\/2026\/08\/image-6.png\")
<\/figure>\n<\/div>\n\n\nSubjective consumer ratings versus objective data<\/strong><\/strong><\/h2>\n\n\n\nCan subjective impressions of consumers serve as sufficient proof of the effectiveness of innovative cosmetics? The answer depends entirely on the claim.<\/p>\n\n\n\n
If the claim is “most users felt their skin was softer”, the application test provides the appropriate scientific basis. However, if the message implies a quantitative reduction of wrinkles, an improved percentage of skin elasticity, or a mechanism of action in the fight against acne, the support of an instrumental evaluation is almost always required. The line between an effective marketing message and a claim that must be reliably scientifically supported is often much smaller than it appears in the process of creating a product declaration.<\/p>\n\n\n\n
Instrumental testing: when a claim have to be quantified?<\/strong><\/strong><\/h2>\n\n\n\nNowadays, consumers expect more and more transparency, while regulatory bodies are increasingly checking the claims made by manufacturers about their products. Such a market and regulatory environment further emphasizes the importance of advanced instrumental analysis methods.<\/p>\n\n\n\n
Unlike application tests, instrumental methods do not rely on user opinions. By applying specialized advanced bioengineering systems and instruments to measure accurate physical changes, it is possible to measure:<\/p>\n\n\n\n
\u2022 skin hydration levels and transepidermal water loss (TEWL) to assess how products protect the skin<\/p>\n\n\n\n
\u2022 skin firmness and parameters that support skin architecture (such as collagen and elastin assessment),<\/p>\n\n\n\n
\u2022 levels of sebum production to control oil or optimize acne-prone skin types,<\/p>\n\n\n\n
\u2022 surface roughness to determine wrinkle reduction.<\/p>\n\n\n\n
It is important that instrumental testing does not preclude the need for application panels; the two methodologies are complementary. An effective cosmetic product must simultaneously provide measurable results, protect the skin barrier and ensure a positive consumer experience.<\/p>\n\n\n
\n![\"\"](\"https:\/\/splaboratorija.rs\/wp-content\/uploads\/2026\/08\/image-7.png\")
<\/figure>\n<\/div>\n\n\nHigh Responsibility Claims: “Dermatologically Tested” and “Tear Free”<\/strong><\/strong><\/h2>\n\n\n\nClaims like:<\/p>\n\n\n\n
\u2022 “No tears\/does not sting the eyes” (for baby products and lip products),<\/p>\n\n\n\n
\u2022 “Suitable for sensitive skin”<\/p>\n\n\n\n
\u2022 “Dermatologically tested”<\/p>\n\n\n\n
\u2022 “Formulated under ophthalmological control”<\/p>\n\n\n\n
can affect purchasing decisions because they imply a higher level of safety or specialized anti-inflammatory properties. Therefore, their substantiation requires specialized studies conducted under the direct supervision of doctors specialists. Depending on the cosmetic application, this may include assessment by:<\/p>\n\n\n\n
\u2022 Dermatologist,<\/p>\n\n\n\n
\u2022 Ophthalmologist,<\/p>\n\n\n\n
\u2022 Pediatrician,<\/p>\n\n\n\n
\u2022 Gynecologist (for intimate personal care products),<\/p>\n\n\n\n
\u2022 Dentist (for oral care products),<\/p>\n\n\n\n
\u2022 A trichologist or even a veterinarian (for the development of pet care products).<\/p>\n\n\n
\n![\"\"](\"https:\/\/splaboratorija.rs\/wp-content\/uploads\/2026\/08\/image-8.png\")
<\/figure>\n<\/div>\n\n\nA properly conducted clinical evaluation by an independent laboratory protects the brand from legal liability and ensures consumer safety from problems such as cumulative toxicity or hidden irritation.<\/p>\n\n\n\n
The claims strategy and testing protocol should be designed during the early stages of research and development, even before the final formulation of the cosmetic product reaches the production line. This approach makes it possible to optimize the use of active ingredients – such as a specific peptide, antioxidant complex or bioactive plant extracts – and to adjust the formula based on hard data, not assumptions.<\/p>\n\n\n
\n![\"\"](\"https:\/\/splaboratorija.rs\/wp-content\/uploads\/2026\/08\/Picture1.png\")
<\/figure>\n<\/div>\n\n\nFrom promises to verifiable evidence<\/strong><\/strong><\/h2>\n\n\n\nA well-designed cosmetic study does not limit creativity in marketing \u2013 on the contrary, modern cosmetic science enables brands to develop communications that are both persuasive, appealing to consumers and regulatory sound.<\/p>\n\n\n\n
Although consumers will ever read a 50-page lab report, any consumer can recognize when a product does not live up to its promise. In a global market saturated with terms like “revolutionary” and “instant effect”, the long-term advantage comes from brands that can back up their claims with relevant and reliable evidence.<\/p>\n\n\n\n
Back up your brand’s effectiveness claims with J.S. Hamilton!<\/strong><\/h2>\n\n\n\nIn the laboratories of J.S. Hamilton comprehensive evaluation services tailored to the requirements of the EU market are available. Through advanced instrumental analysis methods, including skin hydration and elasticity assessment, as well as wrinkle topography analysis, along with custom product testing panels and specialized clinical studies, we help you turn your idea into a product whose claims are reliably supported and regulatory compliant.<\/p>\n\n\n\n
Contact us!<\/a><\/a><\/p>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
On the packaging of modern cosmetics, there are often various marketing claims that emphasize certain effects of the product, such as “intense skin hydration”, “anti-aging effect”, “formula without eye irritation” or “instant skin smoothing effect”. A key problem stems from the fact that consumers may perceive different marketing claims as equally relevant and credible, regardless […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-5626","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/comments?post=5626"}],"version-history":[{"count":1,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions"}],"predecessor-version":[{"id":5632,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions\/5632"}],"wp:attachment":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/media?parent=5626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/categories?post=5626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/tags?post=5626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n<\/div>\n\n\nWhat do application tests really reveal?<\/strong><\/strong><\/h2>\n\n\n\nA well-designed application study is a structured process based on strict methodology, standardized conditions of use and expertly prepared questionnaires.<\/p>\n\n\n\n
During this process, the subject receives skin care products to use at home with detailed instructions regarding the frequency of product application and the duration of the test. Upon completion, they evaluate the product based on specific questions that target the manufacturer’s intended claims.<\/p>\n\n\n\n
This step is crucial because application studies evaluate the performance, organoleptic and sensory properties of cosmetic formulations, such as:<\/p>\n\n\n\n
\u2022 consistency and texture<\/p>\n\n\n\n
\u2022 odor profile and the presence of any odor allergens<\/p>\n\n\n\n
\u2022 ease of local application and speed of absorption<\/p>\n\n\n\n
\u2022 the immediate feeling it leaves on the skin and hair.<\/p>\n\n\n\n
This makes it possible to see aspects that cannot be obtained only on the basis of the data specified in the technical data sheet of the raw material. Sometimes the formula performs exceptionally well during instrumental analysis, but users reject it because, for example, it leaves a greasy film. On the other hand, a cosmetic product may offer an amazing sensory experience, but not bring measurable improvements in skin parameters. The combination of instrumental technique and application tests gives formulators a realistic view of the product.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nSubjective consumer ratings versus objective data<\/strong><\/strong><\/h2>\n\n\n\nCan subjective impressions of consumers serve as sufficient proof of the effectiveness of innovative cosmetics? The answer depends entirely on the claim.<\/p>\n\n\n\n
If the claim is “most users felt their skin was softer”, the application test provides the appropriate scientific basis. However, if the message implies a quantitative reduction of wrinkles, an improved percentage of skin elasticity, or a mechanism of action in the fight against acne, the support of an instrumental evaluation is almost always required. The line between an effective marketing message and a claim that must be reliably scientifically supported is often much smaller than it appears in the process of creating a product declaration.<\/p>\n\n\n\n
Instrumental testing: when a claim have to be quantified?<\/strong><\/strong><\/h2>\n\n\n\nNowadays, consumers expect more and more transparency, while regulatory bodies are increasingly checking the claims made by manufacturers about their products. Such a market and regulatory environment further emphasizes the importance of advanced instrumental analysis methods.<\/p>\n\n\n\n
Unlike application tests, instrumental methods do not rely on user opinions. By applying specialized advanced bioengineering systems and instruments to measure accurate physical changes, it is possible to measure:<\/p>\n\n\n\n
\u2022 skin hydration levels and transepidermal water loss (TEWL) to assess how products protect the skin<\/p>\n\n\n\n
\u2022 skin firmness and parameters that support skin architecture (such as collagen and elastin assessment),<\/p>\n\n\n\n
\u2022 levels of sebum production to control oil or optimize acne-prone skin types,<\/p>\n\n\n\n
\u2022 surface roughness to determine wrinkle reduction.<\/p>\n\n\n\n
It is important that instrumental testing does not preclude the need for application panels; the two methodologies are complementary. An effective cosmetic product must simultaneously provide measurable results, protect the skin barrier and ensure a positive consumer experience.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nHigh Responsibility Claims: “Dermatologically Tested” and “Tear Free”<\/strong><\/strong><\/h2>\n\n\n\nClaims like:<\/p>\n\n\n\n
\u2022 “No tears\/does not sting the eyes” (for baby products and lip products),<\/p>\n\n\n\n
\u2022 “Suitable for sensitive skin”<\/p>\n\n\n\n
\u2022 “Dermatologically tested”<\/p>\n\n\n\n
\u2022 “Formulated under ophthalmological control”<\/p>\n\n\n\n
can affect purchasing decisions because they imply a higher level of safety or specialized anti-inflammatory properties. Therefore, their substantiation requires specialized studies conducted under the direct supervision of doctors specialists. Depending on the cosmetic application, this may include assessment by:<\/p>\n\n\n\n
\u2022 Dermatologist,<\/p>\n\n\n\n
\u2022 Ophthalmologist,<\/p>\n\n\n\n
\u2022 Pediatrician,<\/p>\n\n\n\n
\u2022 Gynecologist (for intimate personal care products),<\/p>\n\n\n\n
\u2022 Dentist (for oral care products),<\/p>\n\n\n\n
\u2022 A trichologist or even a veterinarian (for the development of pet care products).<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nA properly conducted clinical evaluation by an independent laboratory protects the brand from legal liability and ensures consumer safety from problems such as cumulative toxicity or hidden irritation.<\/p>\n\n\n\n
The claims strategy and testing protocol should be designed during the early stages of research and development, even before the final formulation of the cosmetic product reaches the production line. This approach makes it possible to optimize the use of active ingredients – such as a specific peptide, antioxidant complex or bioactive plant extracts – and to adjust the formula based on hard data, not assumptions.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nFrom promises to verifiable evidence<\/strong><\/strong><\/h2>\n\n\n\nA well-designed cosmetic study does not limit creativity in marketing \u2013 on the contrary, modern cosmetic science enables brands to develop communications that are both persuasive, appealing to consumers and regulatory sound.<\/p>\n\n\n\n
Although consumers will ever read a 50-page lab report, any consumer can recognize when a product does not live up to its promise. In a global market saturated with terms like “revolutionary” and “instant effect”, the long-term advantage comes from brands that can back up their claims with relevant and reliable evidence.<\/p>\n\n\n\n
Back up your brand’s effectiveness claims with J.S. Hamilton!<\/strong><\/h2>\n\n\n\nIn the laboratories of J.S. Hamilton comprehensive evaluation services tailored to the requirements of the EU market are available. Through advanced instrumental analysis methods, including skin hydration and elasticity assessment, as well as wrinkle topography analysis, along with custom product testing panels and specialized clinical studies, we help you turn your idea into a product whose claims are reliably supported and regulatory compliant.<\/p>\n\n\n\n
Contact us!<\/a><\/a><\/p>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
On the packaging of modern cosmetics, there are often various marketing claims that emphasize certain effects of the product, such as “intense skin hydration”, “anti-aging effect”, “formula without eye irritation” or “instant skin smoothing effect”. A key problem stems from the fact that consumers may perceive different marketing claims as equally relevant and credible, regardless […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-5626","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/comments?post=5626"}],"version-history":[{"count":1,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions"}],"predecessor-version":[{"id":5632,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions\/5632"}],"wp:attachment":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/media?parent=5626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/categories?post=5626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/tags?post=5626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n<\/div>\n\n\nSubjective consumer ratings versus objective data<\/strong><\/strong><\/h2>\n\n\n\nCan subjective impressions of consumers serve as sufficient proof of the effectiveness of innovative cosmetics? The answer depends entirely on the claim.<\/p>\n\n\n\n
If the claim is “most users felt their skin was softer”, the application test provides the appropriate scientific basis. However, if the message implies a quantitative reduction of wrinkles, an improved percentage of skin elasticity, or a mechanism of action in the fight against acne, the support of an instrumental evaluation is almost always required. The line between an effective marketing message and a claim that must be reliably scientifically supported is often much smaller than it appears in the process of creating a product declaration.<\/p>\n\n\n\n
Instrumental testing: when a claim have to be quantified?<\/strong><\/strong><\/h2>\n\n\n\nNowadays, consumers expect more and more transparency, while regulatory bodies are increasingly checking the claims made by manufacturers about their products. Such a market and regulatory environment further emphasizes the importance of advanced instrumental analysis methods.<\/p>\n\n\n\n
Unlike application tests, instrumental methods do not rely on user opinions. By applying specialized advanced bioengineering systems and instruments to measure accurate physical changes, it is possible to measure:<\/p>\n\n\n\n
\u2022 skin hydration levels and transepidermal water loss (TEWL) to assess how products protect the skin<\/p>\n\n\n\n
\u2022 skin firmness and parameters that support skin architecture (such as collagen and elastin assessment),<\/p>\n\n\n\n
\u2022 levels of sebum production to control oil or optimize acne-prone skin types,<\/p>\n\n\n\n
\u2022 surface roughness to determine wrinkle reduction.<\/p>\n\n\n\n
It is important that instrumental testing does not preclude the need for application panels; the two methodologies are complementary. An effective cosmetic product must simultaneously provide measurable results, protect the skin barrier and ensure a positive consumer experience.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nHigh Responsibility Claims: “Dermatologically Tested” and “Tear Free”<\/strong><\/strong><\/h2>\n\n\n\nClaims like:<\/p>\n\n\n\n
\u2022 “No tears\/does not sting the eyes” (for baby products and lip products),<\/p>\n\n\n\n
\u2022 “Suitable for sensitive skin”<\/p>\n\n\n\n
\u2022 “Dermatologically tested”<\/p>\n\n\n\n
\u2022 “Formulated under ophthalmological control”<\/p>\n\n\n\n
can affect purchasing decisions because they imply a higher level of safety or specialized anti-inflammatory properties. Therefore, their substantiation requires specialized studies conducted under the direct supervision of doctors specialists. Depending on the cosmetic application, this may include assessment by:<\/p>\n\n\n\n
\u2022 Dermatologist,<\/p>\n\n\n\n
\u2022 Ophthalmologist,<\/p>\n\n\n\n
\u2022 Pediatrician,<\/p>\n\n\n\n
\u2022 Gynecologist (for intimate personal care products),<\/p>\n\n\n\n
\u2022 Dentist (for oral care products),<\/p>\n\n\n\n
\u2022 A trichologist or even a veterinarian (for the development of pet care products).<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nA properly conducted clinical evaluation by an independent laboratory protects the brand from legal liability and ensures consumer safety from problems such as cumulative toxicity or hidden irritation.<\/p>\n\n\n\n
The claims strategy and testing protocol should be designed during the early stages of research and development, even before the final formulation of the cosmetic product reaches the production line. This approach makes it possible to optimize the use of active ingredients – such as a specific peptide, antioxidant complex or bioactive plant extracts – and to adjust the formula based on hard data, not assumptions.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nFrom promises to verifiable evidence<\/strong><\/strong><\/h2>\n\n\n\nA well-designed cosmetic study does not limit creativity in marketing \u2013 on the contrary, modern cosmetic science enables brands to develop communications that are both persuasive, appealing to consumers and regulatory sound.<\/p>\n\n\n\n
Although consumers will ever read a 50-page lab report, any consumer can recognize when a product does not live up to its promise. In a global market saturated with terms like “revolutionary” and “instant effect”, the long-term advantage comes from brands that can back up their claims with relevant and reliable evidence.<\/p>\n\n\n\n
Back up your brand’s effectiveness claims with J.S. Hamilton!<\/strong><\/h2>\n\n\n\nIn the laboratories of J.S. Hamilton comprehensive evaluation services tailored to the requirements of the EU market are available. Through advanced instrumental analysis methods, including skin hydration and elasticity assessment, as well as wrinkle topography analysis, along with custom product testing panels and specialized clinical studies, we help you turn your idea into a product whose claims are reliably supported and regulatory compliant.<\/p>\n\n\n\n
Contact us!<\/a><\/a><\/p>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
On the packaging of modern cosmetics, there are often various marketing claims that emphasize certain effects of the product, such as “intense skin hydration”, “anti-aging effect”, “formula without eye irritation” or “instant skin smoothing effect”. A key problem stems from the fact that consumers may perceive different marketing claims as equally relevant and credible, regardless […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-5626","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/comments?post=5626"}],"version-history":[{"count":1,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions"}],"predecessor-version":[{"id":5632,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions\/5632"}],"wp:attachment":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/media?parent=5626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/categories?post=5626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/tags?post=5626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Nowadays, consumers expect more and more transparency, while regulatory bodies are increasingly checking the claims made by manufacturers about their products. Such a market and regulatory environment further emphasizes the importance of advanced instrumental analysis methods.<\/p>\n\n\n\n
Unlike application tests, instrumental methods do not rely on user opinions. By applying specialized advanced bioengineering systems and instruments to measure accurate physical changes, it is possible to measure:<\/p>\n\n\n\n
\u2022 skin hydration levels and transepidermal water loss (TEWL) to assess how products protect the skin<\/p>\n\n\n\n
\u2022 skin firmness and parameters that support skin architecture (such as collagen and elastin assessment),<\/p>\n\n\n\n
\u2022 levels of sebum production to control oil or optimize acne-prone skin types,<\/p>\n\n\n\n
\u2022 surface roughness to determine wrinkle reduction.<\/p>\n\n\n\n
It is important that instrumental testing does not preclude the need for application panels; the two methodologies are complementary. An effective cosmetic product must simultaneously provide measurable results, protect the skin barrier and ensure a positive consumer experience.<\/p>\n\n\n
<\/figure>\n<\/div>\n\n\nHigh Responsibility Claims: “Dermatologically Tested” and “Tear Free”<\/strong><\/strong><\/h2>\n\n\n\nClaims like:<\/p>\n\n\n\n
\u2022 “No tears\/does not sting the eyes” (for baby products and lip products),<\/p>\n\n\n\n
\u2022 “Suitable for sensitive skin”<\/p>\n\n\n\n
\u2022 “Dermatologically tested”<\/p>\n\n\n\n
\u2022 “Formulated under ophthalmological control”<\/p>\n\n\n\n
can affect purchasing decisions because they imply a higher level of safety or specialized anti-inflammatory properties. Therefore, their substantiation requires specialized studies conducted under the direct supervision of doctors specialists. Depending on the cosmetic application, this may include assessment by:<\/p>\n\n\n\n
\u2022 Dermatologist,<\/p>\n\n\n\n
\u2022 Ophthalmologist,<\/p>\n\n\n\n
\u2022 Pediatrician,<\/p>\n\n\n\n
\u2022 Gynecologist (for intimate personal care products),<\/p>\n\n\n\n
\u2022 Dentist (for oral care products),<\/p>\n\n\n\n
\u2022 A trichologist or even a veterinarian (for the development of pet care products).<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nA properly conducted clinical evaluation by an independent laboratory protects the brand from legal liability and ensures consumer safety from problems such as cumulative toxicity or hidden irritation.<\/p>\n\n\n\n
The claims strategy and testing protocol should be designed during the early stages of research and development, even before the final formulation of the cosmetic product reaches the production line. This approach makes it possible to optimize the use of active ingredients – such as a specific peptide, antioxidant complex or bioactive plant extracts – and to adjust the formula based on hard data, not assumptions.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nFrom promises to verifiable evidence<\/strong><\/strong><\/h2>\n\n\n\nA well-designed cosmetic study does not limit creativity in marketing \u2013 on the contrary, modern cosmetic science enables brands to develop communications that are both persuasive, appealing to consumers and regulatory sound.<\/p>\n\n\n\n
Although consumers will ever read a 50-page lab report, any consumer can recognize when a product does not live up to its promise. In a global market saturated with terms like “revolutionary” and “instant effect”, the long-term advantage comes from brands that can back up their claims with relevant and reliable evidence.<\/p>\n\n\n\n
Back up your brand’s effectiveness claims with J.S. Hamilton!<\/strong><\/h2>\n\n\n\nIn the laboratories of J.S. Hamilton comprehensive evaluation services tailored to the requirements of the EU market are available. Through advanced instrumental analysis methods, including skin hydration and elasticity assessment, as well as wrinkle topography analysis, along with custom product testing panels and specialized clinical studies, we help you turn your idea into a product whose claims are reliably supported and regulatory compliant.<\/p>\n\n\n\n
Contact us!<\/a><\/a><\/p>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
On the packaging of modern cosmetics, there are often various marketing claims that emphasize certain effects of the product, such as “intense skin hydration”, “anti-aging effect”, “formula without eye irritation” or “instant skin smoothing effect”. A key problem stems from the fact that consumers may perceive different marketing claims as equally relevant and credible, regardless […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-5626","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/comments?post=5626"}],"version-history":[{"count":1,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions"}],"predecessor-version":[{"id":5632,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions\/5632"}],"wp:attachment":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/media?parent=5626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/categories?post=5626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/tags?post=5626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n<\/div>\n\n\nA properly conducted clinical evaluation by an independent laboratory protects the brand from legal liability and ensures consumer safety from problems such as cumulative toxicity or hidden irritation.<\/p>\n\n\n\n
The claims strategy and testing protocol should be designed during the early stages of research and development, even before the final formulation of the cosmetic product reaches the production line. This approach makes it possible to optimize the use of active ingredients – such as a specific peptide, antioxidant complex or bioactive plant extracts – and to adjust the formula based on hard data, not assumptions.<\/p>\n\n\n
<\/figure>\n<\/div>\n\n\nFrom promises to verifiable evidence<\/strong><\/strong><\/h2>\n\n\n\nA well-designed cosmetic study does not limit creativity in marketing \u2013 on the contrary, modern cosmetic science enables brands to develop communications that are both persuasive, appealing to consumers and regulatory sound.<\/p>\n\n\n\n
Although consumers will ever read a 50-page lab report, any consumer can recognize when a product does not live up to its promise. In a global market saturated with terms like “revolutionary” and “instant effect”, the long-term advantage comes from brands that can back up their claims with relevant and reliable evidence.<\/p>\n\n\n\n
Back up your brand’s effectiveness claims with J.S. Hamilton!<\/strong><\/h2>\n\n\n\nIn the laboratories of J.S. Hamilton comprehensive evaluation services tailored to the requirements of the EU market are available. Through advanced instrumental analysis methods, including skin hydration and elasticity assessment, as well as wrinkle topography analysis, along with custom product testing panels and specialized clinical studies, we help you turn your idea into a product whose claims are reliably supported and regulatory compliant.<\/p>\n\n\n\n
Contact us!<\/a><\/a><\/p>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
On the packaging of modern cosmetics, there are often various marketing claims that emphasize certain effects of the product, such as “intense skin hydration”, “anti-aging effect”, “formula without eye irritation” or “instant skin smoothing effect”. A key problem stems from the fact that consumers may perceive different marketing claims as equally relevant and credible, regardless […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-5626","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/comments?post=5626"}],"version-history":[{"count":1,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions"}],"predecessor-version":[{"id":5632,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions\/5632"}],"wp:attachment":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/media?parent=5626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/categories?post=5626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/tags?post=5626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
In the laboratories of J.S. Hamilton comprehensive evaluation services tailored to the requirements of the EU market are available. Through advanced instrumental analysis methods, including skin hydration and elasticity assessment, as well as wrinkle topography analysis, along with custom product testing panels and specialized clinical studies, we help you turn your idea into a product whose claims are reliably supported and regulatory compliant.<\/p>\n\n\n\n
Contact us!<\/a><\/a><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" On the packaging of modern cosmetics, there are often various marketing claims that emphasize certain effects of the product, such as “intense skin hydration”, “anti-aging effect”, “formula without eye irritation” or “instant skin smoothing effect”. A key problem stems from the fact that consumers may perceive different marketing claims as equally relevant and credible, regardless […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-5626","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/comments?post=5626"}],"version-history":[{"count":1,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions"}],"predecessor-version":[{"id":5632,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions\/5632"}],"wp:attachment":[{"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/media?parent=5626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/categories?post=5626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/splaboratorija.rs\/en\/wp-json\/wp\/v2\/tags?post=5626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}